How can I use Algorithms to my advantage for my business?

As mentioned in a previous blog an Algorithm is a set of instructions designed to perform a specific task. Algorithms in social media is a way that an application or channel sorts its users feed based the relevancy of the content instead of the publish time. By using these following steps you can use the […]

Will Twitter be useful to my business?

This is a question that is asked by every client that I have ever had a consultation with. Twitter was started in 2006 and has over 8 million users in South Africa. Twitter is a very opinionated platform and designed to encourage engagement. This platform is great for public debate, real-time posting, high frequency posting, […]