How can I use Algorithms to my advantage for my business?

As mentioned in a previous blog an Algorithm is a set of instructions designed to perform a specific task. Algorithms in social media is a way that an application or channel sorts its users feed based the relevancy of the content instead of the publish time. By using these following steps you can use the […]

Common image formats and what their uses are?

As our clients are both social media and commercial clients who sell products and services, we always supply images in High Resolution with the option of us saving them into different formats. Most of our clients do not know all the available formats and their uses, so I thought this blog might be useful. Tiff […]

Will Twitter be useful to my business?

This is a question that is asked by every client that I have ever had a consultation with. Twitter was started in 2006 and has over 8 million users in South Africa. Twitter is a very opinionated platform and designed to encourage engagement. This platform is great for public debate, real-time posting, high frequency posting, […]

What is an Algorithm and how does it work?

This is a question that has been raised by many of our clients. I hope this explanation in layman’s terms will help the general user of social media understand what this means and how it works? An Algorithm is a set of instructions designed to perform a specific task. Algorithms in social media is a […]

What is the difference between Lifestyle product photography and E-commerce pack shots?

We are often asked what is the difference between e-commerce product photography and lifestyle product photography, and why the cost difference? Depending on your website layout, or the platform on which you sell your products, it will be specified, that the product needs to be on an internet white background, or a creative image that […]

Has Facebook become Obsolete in Business?

I have seen allot of people mention that FB is not effective anymore especially in business. Facebook is still one of the biggest online platforms with over 2.2 billion users worldwide. Facebook also owns Instagram and WhatsApp, and because they have been functioning longer than any other social media platform they have the most sophisticated […]

ICapture Solutions attends a Food Styling Workshop

With our ever changing world, it is essential for photographers to up-skill themselves to better suite the needs of their clients. Even though we are qualified photographers, there are certain genres of photography that require a lot more technical ability. Attending workshops and courses, by experts in our industry and in their fields, helps us to […]